News & Insights | News | 22 February 2018

David vs Goliath - or the challenge of looking beyond that which is in front of you

Everyone knows the story of David and Goliath – if not the actual details of who each of the two protagonists of the most famous mismatch in history were, or why they ended up facing off against each other in the first place, then certainly the outcome. Little David beats the seemingly invincible behemoth Goliath, giving hope to every 110lb skinny guy the world over that size doesn’t matter.

If you think about it, there are some direct parallels that can be drawn between this story and the art of negotiation...

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