News & Insights | News | 17 May 2018

Providing insights to your customer's needs can add real value in negotiation.

Ever since I embarked on my career in sales as a new graduate, the importance of being a problem solver for your customer has always been drilled into me. I can still hear my first boss saying “Be somebody who your customers can rely on to solve their problems”. I am not afraid to say that for many years I never questioned this approach, but recently I have been reflecting - is this always the right thing to do?...

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